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Midwich Group to Distribute SurgeX Exclusively Across the UK and Ireland-Press Release

Thursday, February 10, 2022

Midwich Group to Distribute SurgeX Exclusively across the UK and Ireland  

SurgeX, a leader in power protection, power conditioning, diagnostic intelligence, and remote monitoring, has appointed Midwich Group as its exclusive partner in the UK and Ireland, with immediate effect.

Midwich Group, including Midwich, Invision, PSCo and Square One will carry the entire surge elimination and UPS product range whilst its channel partners can also access an experienced product support team with a wealth of technical knowledge to assist with product specification, system infrastructure design and training to optimise performance.

Justin Peyton, Director of Sales EMEA at SurgeX, commented: “This strategic distribution agreement is great news for the SurgeX brand and for Midwich Group channel partners.  Midwich sets a high standard for professional supply, service and support across its businesses in the commercial and residential markets and we are looking forward to working with them to build our brand and grow sales for our extensive range of power management solutions.”

Ross Floyd, Division Director, Midwich, commented: “We are delighted that SurgeX has named Midwich Group as their exclusive distribution partner across UK and Ireland. We pride ourselves on the level of service we provide our channel partners, so for Justin and the SurgeX team to recognise this, is a big pat on the back to my colleagues across UK&I. We look forward to talking to our customers about the full SurgeX offering at our upcoming ‘New Tech Open House’ event hosted at Innovation House on Wednesday 9th and Thursday 10th March – you can register for the event here.

Mark Taylor, Commercial Director, Invision, commented: “We are thrilled to be the exclusive distributor of SurgeX to the custom install market. This is a welcome addition to our product portfolio and is the perfect choice for integrators who want to provide the best surge protection and power management solution to their customers and their homes.”

For any product enquiries, please contact Chris Hobbs, Senior Brand Manager at Midwich on email: or by phone: 07583176096   

ABOUT SurgeX | AMETEK Power Quality Solutions

AMETEK Power Quality Solutions is in the business of helping customers mitigate, manage, and prevent power quality issues that negatively affect their business. For over 35 years, our purpose has been to develop new and innovative power protection approaches for the SurgeX and ESP brands that improve the success of our customers and the satisfaction of their clients. Visit for more information. AMETEK Power Quality Solutions is a business unit of AMETEK, Inc., a leading global manufacturer of electronic instruments and electro-mechanical devices with annualized sales of more than $5.3 billion.

About Midwich

Midwich is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group's long-standing relationships with over 500 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage and professional audio. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.

The Directors attribute this position to the Group's technical expertise, extensive product knowledge and strong customer service offering built up over a number of years. The Group has a large and diverse base of over 20,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.

Initially a UK only distributor, the Group now has around 1,000 employees across the globe. A core component of the Group's growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

 For further information, please visit

Media contact:

Ben Thompson

Communications & PR Manager